Patient-Centred Outcomes

Selection, development and validation ​of PRO, ClinRO, ObsRO and PerfO ​measures to support the evaluation ​of treatment benefit, label ​claims, market access and ​product differentiation.​

PROVE

Creativity and in-depth​ understanding of global value and payer requirements​ to assess the landscape, develop value propositions, create value demonstration tools and craft strategic value communications.